The Importance of Savvy Entrepreneurial Marketing
now for evening with Grace Ueng on “The Importance
of Savvy Entrepreneurial Marketing”.
CED and North Carolina Chinese Business Association (NCCBA) present an evening
with Grace Ueng. It all starts with a business plan...how to take the nuts
classical marketing and apply it toward a new or mature venture to maximize
success. Ms. Ueng not only will share rare glimpses into her executive
roles in several successful RTP ventures but also shed insights into how
the daughter of Chinese immigrants fleeing communist takeover created passionate
drive for “practical” success. Ms. Ueng studied mandarin at
Wellesley while at MIT and continued studies in Taiwan upon graduation.
While at Harvard
Business School, she worked throughout southeast Asia for Time Inc. She
will be traveling to Shanghai and Beijing this summer to explore where
Group can best serve in value creation with business in China.
Be sure to join us on Tuesday, May 30 from 6 – 8pm [Agenda: 6 to 6:30
Chinese appetizers 6:30 to 7:30 Presentation 7:30 to 8pm Q&A]at CED’s
new office @
CED Entrepreneurship Center
Alexandria Technology Center
100 Capitola Dr., Suite 101, Durham, NC 27713
For direction go to http://www.cednc.org/about/directions/ced_entrepreneurship_center.html
Registration: NCCBA Member Free (RSVP required), CED Member $10, non-member
$15 advance regiatration
participants may register at the door on a space-available basis
Register NOW to
secure your seat.
Grace Ueng, Founder and CEO of Savvy Marketing Group, helps new ventures within
Fortune 500 companies as well as startups optimize their chances for success.
She takes a very strong interest in her clients and enjoys sharing their
passion and vision for growth. Savvy Marketing Group uses proven methodologies
to help new ventures maximize their chances for success. Clients include
companies in consumer products, healthcare & life sciences, and information
technology. For more information see www.savvymarketinggroup.com.
Ms. Ueng is a proven executive with over 20 years of broad business experience
with a foundation built on classical consumer packaged goods brand management
leveraged into the sales and marketing of high growth consumer and business
to business products. Grace has served as a consultant with international strategy
leader Bain & Company and then worked in the consumer marketing division
of Time Inc. After receiving her MBA from Harvard Business School, Ms. Ueng
managed five major national household brands with leaders General Mills and
Clorox. She then held executive leadership positions with five high growth
technology ventures which collectively generated over $1 billion in investor
Key highlights include serving as vice president of marketing for SmartPath,
noted by Gartner as visionary leader in the marketing resource management category,
which was acquired by DoubleClick. Prior to joining SmartPath’s executive
team, Ms. Ueng served as vice president of worldwide marketing for TogetherSoft,
a $50MM high growth leader in software application development tools, which
was acquired by Borland for $200MM. Prior to TogetherSoft, she was the vice
president of marketing for OpenSite Technologies, market leader of dynamic
commerce software and services. Ms. Ueng built and maintained brand strength
resulting in acquisition by Siebel Systems for $542MM, 45x revenues. She was
then named senior director, product marketing for Siebel Systems. Ms. Ueng
has also held business development and product line management roles at consumer
education and entertainment leaders The Learning Company and Interactive Magic.
She also is a Principal with Mavens & Moguls, the highly regarded national
team of veteran chief marketing officers.
Ms. Ueng earned her undergraduate degree in Management Science from MIT and
her MBA from Harvard. A board member of The Harvard Club of RTP and The Leukemia & Lymphoma
Society's Eastern North Carolina Chapter, Ms. Ueng is a frequent panelist,
speaker, guest lecturer and served as co-chair of the CED Entrepreneur '04.
She will be serving as an adjunct professor at UNC Kenan-Flagler business school
starting this fall. Honors include being named Business Leader's Woman Extraordinaire,
and Triangle Business Journal's “40 under 40” as well as “Top
25 Women in Business”. Her personal interests include endurance sports,
health issues, and community service.