The Importance of Savvy Entrepreneurial Marketing

Register now for evening with Grace Ueng on “The Importance of Savvy Entrepreneurial Marketing”.
CED and North Carolina Chinese Business Association (NCCBA) present an evening with Grace Ueng. It all starts with a business plan...how to take the nuts and bolts of classical marketing and apply it toward a new or mature venture to maximize its continued success. Ms. Ueng not only will share rare glimpses into her executive roles in several successful RTP ventures but also shed insights into how being the daughter of Chinese immigrants fleeing communist takeover created passionate drive for “practical” success. Ms. Ueng studied mandarin at Wellesley while at MIT and continued studies in Taiwan upon graduation. While at Harvard Business School, she worked throughout southeast Asia for Time Inc. She will be traveling to Shanghai and Beijing this summer to explore where Savvy Marketing Group can best serve in value creation with business in China.

Be sure to join us on Tuesday, May 30 from 6 – 8pm [Agenda: 6 to 6:30 Chinese appetizers 6:30 to 7:30 Presentation 7:30 to 8pm Q&A]at CED’s new office @

CED Entrepreneurship Center
Alexandria Technology Center
100 Capitola Dr., Suite 101, Durham, NC 27713
919.549.7500

For direction go to http://www.cednc.org/about/directions/ced_entrepreneurship_center.html
Registration: NCCBA Member Free (RSVP required), CED Member $10, non-member $15 advance regiatration
participants may register at the door on a space-available basis

Register NOW to secure your seat.

SPEAKER BACKGROUND:
Grace Ueng, Founder and CEO of Savvy Marketing Group, helps new ventures within Fortune 500 companies as well as startups optimize their chances for success. She takes a very strong interest in her clients and enjoys sharing their passion and vision for growth. Savvy Marketing Group uses proven methodologies to help new ventures maximize their chances for success. Clients include companies in consumer products, healthcare & life sciences, and information technology. For more information see www.savvymarketinggroup.com.

Ms. Ueng is a proven executive with over 20 years of broad business experience with a foundation built on classical consumer packaged goods brand management leveraged into the sales and marketing of high growth consumer and business to business products. Grace has served as a consultant with international strategy leader Bain & Company and then worked in the consumer marketing division of Time Inc. After receiving her MBA from Harvard Business School, Ms. Ueng managed five major national household brands with leaders General Mills and Clorox. She then held executive leadership positions with five high growth technology ventures which collectively generated over $1 billion in investor returns.

Key highlights include serving as vice president of marketing for SmartPath, noted by Gartner as visionary leader in the marketing resource management category, which was acquired by DoubleClick. Prior to joining SmartPath’s executive team, Ms. Ueng served as vice president of worldwide marketing for TogetherSoft, a $50MM high growth leader in software application development tools, which was acquired by Borland for $200MM. Prior to TogetherSoft, she was the vice president of marketing for OpenSite Technologies, market leader of dynamic commerce software and services. Ms. Ueng built and maintained brand strength resulting in acquisition by Siebel Systems for $542MM, 45x revenues. She was then named senior director, product marketing for Siebel Systems. Ms. Ueng has also held business development and product line management roles at consumer education and entertainment leaders The Learning Company and Interactive Magic. She also is a Principal with Mavens & Moguls, the highly regarded national team of veteran chief marketing officers.

Ms. Ueng earned her undergraduate degree in Management Science from MIT and her MBA from Harvard. A board member of The Harvard Club of RTP and The Leukemia & Lymphoma Society's Eastern North Carolina Chapter, Ms. Ueng is a frequent panelist, speaker, guest lecturer and served as co-chair of the CED Entrepreneur '04. She will be serving as an adjunct professor at UNC Kenan-Flagler business school starting this fall. Honors include being named Business Leader's Woman Extraordinaire, and Triangle Business Journal's “40 under 40” as well as “Top 25 Women in Business”. Her personal interests include endurance sports, health issues, and community service.