Larry is
a business development and marketing professional and
Vice President of Landquest Legacy Group.
He has 20+ years of management experience with such
leading companies as Hewlett-Packard, AT&T, Novell,
and Nortel Networks. He has also served as President & CEO
of GlobeNet Technologies, UnixWare Technology Group,
and Executive Director of The World Trade Center NC.
Larry
worked closely with the U.S. Chamber of Commerce, U.S.
Department of Commerce, U.S. Trade Representative, and
the White House on passage of the U.S.-Central American
Free Trade Agreement (CAFTA). He has served as de
facto Chief of Protocol for North Carolina, organizing
visits by foreign Ambassadors and Heads-of-States, conducting
trade conferences and public forums, and arranging meetings
with Governor’s Easley and Hunt, NC State Legislators,
Secretary of State, and Commissioner of Agriculture.
He has also partnered with UNC-Chapel Hill, Duke University, NC State
University, and UNC-Charlotte in the planning and execution of major
international conferences on international trade and economics.
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He has extensive international experience and is
recognized for his success in forming strategic alliances,
new market penetration strategies, branding and positioning
programs, and global communications strategy. He has
been an advisor to C-level executives at Fortune 500
companies on acquisitions, press/analyst relations,
competitive initiatives, and strategic product launches.
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He was a founder of UnixWare Technology Group (UTG)
and the Open Software Foundation (now The Open Group)
and played key roles in Novell’s acquisition of AT&T’s
UNIX System Laboratories, Hewlett-Packard’s acquisition
of Apollo Computer, and the acquisitions of Planetworks
by IBM and Netwise by Microsoft.
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Larry has been a featured speaker and moderator
at major industry forums and conferences, such as COMDEX,
the Consumer Electronics Show, SIGGRAPH, Virtual Reality
and Interactive Multimedia Conference.
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Strategic
Marketing; Corporate Communications; International
Trade; Business Development
Industry & Sector Experience
Computer
Systems and Software; Enterprise Incentive
Management; Operating Systems; Networking; Automotive;
Test & Measurement;
Telecom;
Aerospace and Defense
Functional
Experience
Branding,
Messaging, Positioning;
Strategic
Product Launches;
Conditioning
for IPO/Acquisition;
Marketing
Communications;
Press & Analyst
Relations;
Building
Strategic Alliances;
Intellectual
Property Rights;
Forming
Industry Coalitions;
Government
Relations
Executive
Training
Center
for Creative Leadership
Six
Sigma and
Total Productivity Maintenance
Military
U.S. Naval
Officer;
U.S. Navy
Enlisted Avionics Tech.;
Purple Heart
Education
BA-Eastern Kentucky University
Mass Communications/Marketing
Graduate
Courses - Portland State
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